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Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following:

• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3 
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning

MY TOPIC IS

• Evaluation and control metrics and methodology to measure performance
• Contingency planning

introduce a new product is everyone on board with focusing on an iPad Jr.- a tablet marketed specifically to 2-5 year olds with relevant learning apps, built in parental blocking software, a timer that won't allow usage to exceed a certain number of hours a day and offered in an array of fun colors?