See below

1. Out-of-Home, Direct Mail, & Specialty Advertising
    
   Identify the different options for out-of-home, direct mail, and specialty advertising and give an illustration for each. Imagine you or your organization wants to start a lawn mowing businesses, and assess each of the listed alternative forms of advertising to determine its benefits and downfalls in this situation. Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” postings will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.
    
2. Media Planning & Buying
    
   Evaluate the factors that must be considered when planning a media advertising campaign (Hint: reach, frequency, continuity, cost per thousand, etc.). How does an organization measure the effectiveness of an advertising campaign? Respond to at least two of your classmates’ postings with substantive postings. Posting “I agree” postings will not be eligible for participation credit. Instead, your responses should further the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.

Each must be 200-300 words and use this source: Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). M: Advertising. New York, NY: McGraw-Hill Irwin. ISBN: 9780078028915