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Choose a business that you believe fits into one of the following five business models: Brokerage Model, Advertising Model, Merchant Model, Community Model or Subscription Model. In 2 pages: 

• Research the elements of its business model and examine the site in considerable detail. 
• Discuss both the revenue and cost of your chosen business and explain how it creates value for its target customers.
• Explain how the company may have changed business models and evolve over time.