Scholarly Activity

Scholarly Activity

Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with an eye on how this affects the company overall. Once the table has been compiled, address the following questions:

1. How does this tool assist the marketing and management teams to solve problems within the company?
2. Based upon your research and this SWOT analysis, what recommendations would you make for the management team?

Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). The table may be single spaced. References must include a minimum of two credible sources.

Template for this assignment is attached.

Web Assignment

Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers.

1. Contrast the services and tools provided by the two research firms.
2. Explain the advantages of utilizing these research firms.
3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.

1. Explain how the tools discussed in the lecture might enable more companies to complete their research internally. 

   To view the lesson, click on the link below:

   http://columbiasouthern.adobeconnect.com/mba5652_unitvii/ 

Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). References must include the two websites and a minimum of one additional credible reference. All sources used must be referenced. Paraphrased and quoted material must have accompanying citations.