scenario planning

Criteria

HD

D

C

P

MF

F

The quality and completeness of response to the topic (12 Marks)

§  The report shows knowledge of relevant strategic management theory, in particular it covers the followings:

o    Identification and justification for a range of the future trends

o    Identification and justification for the future uncertainties

o    Explanation of the scope of the exercise

o    Identification of stakeholders

o    Use of a correlation matrix to determine any influences between the uncertainties; if there are no such influences, an explanation for this effect

o    Development of a vivid picture of the two or three contrasting scenarios

o    Explanation of consistency and plausibility of the scenarios

o    Implication for the business organisation under each the scenarios

§  The argument is incisive and includes a concise, relevant treatment of the issues.

§  The depth and clarity of analysis

§  The conclusion demonstrates a plausible, insightful, and rationally persuasive point at which to end the argument.

Evidence of appropriate reading (5 Marks)

§  The topic is discussed using theoretical frames of strategic management.

§  The discussions are supported by the use of at least 2 primary sources (e.g. refereed journal articles) and at least 3 high quality professional, company or media sources that are directly relevant to the topic chosen

§  Makes limited use of textbook (or other text books), relying on primary sources to support their argument.

Clarity of expression and Overall presentation (3 Marks)

§  The report is succinctly and clearly written

§  Sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the course description/outline

§  Use of language appropriate to professional/academic writing

Presentation is professional (e.g. spell and grammar checked, judicious use of headings, etc).

TOTAL (20 marks)

Penalties

§  Poor presentation (up to 5 marks)

§  Late: Date received (5% of the possible mark, per day)

§  Failure to adequately reference is plagiarism. Plagiarism will be dealt with in line with university policy.

TOTAL MARKS OBTAINED FOR ASSESSMENT

Grade