Scenario Marketing

Select a company

from the three provided

for which you would

like to be Marketing Manager.

Edible Arrangements®

-

Edible fruit baskets

–

Creates fresh fruit arrangements and gourmet chocolate dipped fruit to

order.

Cartridge World®

-

Cartridge Company

-

carries a complete line of both inkjet and toner printer cart

ridges. Offers both

remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and

postage machines.

Liberty Tax Service®

-

Taxes

–

provides tax service to both consumers and businesses.

You are

prepar

ing to

mak

e

a presentation to the CEO of the organization next week on a product development strategy.

Your goal is to complete the following tasks

in a 3

–

5 page paper

:

1.

Describe your new service.

Your new service concept must have all the main characteri

stics of a service which

include intangibility, nonstandardization, and inseparability.

Include the experience attributes of your product.

What role has technology played in your service.

2.

How will you measure your quality of

service?

3.

What barriers

might you run into in globalizing your service?

Provide specific examples.

4.

In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote

this service?

5.

You will provide a 3

–

5 page (APA formatted) paper w

ith at least three supporting references.

You should

include at least one illustration which can be included in the body of your paper or appendix.