SBE 430 Ecommerce for Small Business Week 3 Complete Devry

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SBE 430 Ecommerce for Small Business 

 

Week 3

 

Week 3 DQ 1

Read Case Study 5.3. "Boo hoo - learning from the largest European dot-com failure." Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? 

 

Week 3 DQ 2

Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not?

 

Week Case Study

(Sandvik Steel's E-Business Strategy

    • 8 years ago
    SBE 430 Ecommerce for Small Business Week 3 Complete Devry
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