SBE 430 Ecommerce for Small Business All Discussions Devry

SBE 430 Ecommerce for Small Business All Discussions

Week 2

Week 2 DQ 1

Read case study 4.1: The Implications of Globalization on Consumer Attitudes. Based on this article and your experiences, debate the statement: “Site localization is essential for each country for an e-commerce offering to be successful in that country.”

Week 2 DQ 2

“Web 2.0 is simply a new label for a range of web technologies and consumer behaviors that have existed since the 1990s. It doesn’t represent a ‘paradigm shift.’” Is this statement true or false? Be sure to support your answer.

Week 3

Week 3 DQ 1

Read Case Study 5.3. "Boo hoo - learning from the largest European dot-com failure." Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? 

Week 3 DQ 2

Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not?

Week 4

Week 4 DQ 1

Read Case Study 8.2: Dell Gets Closer to Its Customers Online and describe approaches used by Dell within their site design and prMomotion to deliver relevant offers for different types of online customers.

Week 4 DQ 2

What are the differences between e-marketing plans and traditional marketing plans (be specific)? Secondly, is a separate and distinct e-marketing plan necessary? Why or why not?

Week 5

Week 5 DQ 1

Do you think eMarketing and eCRM programs are more effective than past traditional marketing programs? Why or why not? 

Week 5 DQ 2

What is permission marketing and why do you think companies are using this type of marketing? Secondly, do you think that permission marketing is the future? Why or why not?

Week 6

Week 6 DQ 1

Read Case Study 10.2: "Using Web 2.0 tools to support knowledge management at Janssen Cillag Australia" and answer this question: What does this case study suggest? Are there main challenges for different stages of introducing a wiki or other Web 2.0 approaches in a large organization?

Week 6 DQ 2

Do you think that the introduction of a separate e-business function is necessary in large organizations to effectively implement e-business as necessary? Why or why not?

Week 7

Week 7 DQ 1

Outline the arguments for and against the purchase of a content management system for small, medium, and large organizations.

Week 7 DQ 2

Should website content organization and standards for page design and copy be centrally controlled to achieve consistency across any organization, regardless of size?