SBE 330 New Product Development Week 5 Complete Devry

SBE 330 New Product Development

Week 5 Discussions and Case Study

Week 5 DQ 1

Many legal standards exist that businesses are required to meet in order to ensure product safety. These standards tend to be well defined, and adherence is a generally accepted risk mitigation strategy. Less quantitative risks exist, often in the area of ethical behavior, and Table 2.2 enumerates assumptions often made about the large portion of the world living at or below the poverty line. Do such assumptions represent ethical challenges? Why, or why not?

 If your US based company did business in Foreign Country X, and bribery was considered "normal" in Country X, would you participate in bribery on behalf of your company?

Week 5 DQ 2

Social entrepreneurs generally attempt to create win-win situations and make the world a better place. Is making the world a better place ethically incompatible with making a profit? Why, or why not? Can you identify a firm with a high degree of focus on social good and ethical conduct that also returns a respectable profit?

Week 5 Case Study:

Freeplay Lifeline