SBE 330 New Product Development All Case Studies Devry

SBE 330 New Product Development All Case Studies

Week 1 Case Study:

Changing Nature of Music Industry

Week 2 Case Study:

Innovation in the textile and clothing industry

Week 3 Case Study:

Case Study - Exploring Innovation in Lighting

Week 4 Case Study:

Innovation is usually a catalyst

The fundamentals of Philips were laid

Week 5 Case Study:

Case Study - Freeplay Lifeline

Week 6 Chapter Questions:

Chapter Discussions

Week 7 Case Study:

Types of knowledge needed for new venture