SBE 310 Week 5 Research Project Part 2 and Discussions Devry

SBE 310 Small Business Management and Entrepreneurship

Week 5 Research Project Part 2 and Discussions

Week 5 DQ 1

Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to over segment its market? How might that be dangerous? 

Week 5 DQ 2

Many small businesses are built around one product. What risks does this approach impose? How can small business owners minimize those risks? 

Week 5 Assignment:

Entrepreneur Research Project- Part 2