Saturn

Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM’s decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn’t Saturn made a profit? Was escalation of commitment in play in GM’s decision? If so, how?

Saturn's Implosion Provides A Bevy Of Lessons. (2009, October 30). Retrieved February 25, 2015, from http://www.forbes.com/2009/10/29/gm-saturn-failure-entrepreneurs-management-wharton.html