Sales and marketing plan

Resource: The Analytic Hospitality Executive, Ch. 7

Read the Case Study: Meetings and Events Revenue Management, Kate Keisling, Ideas -A SAS Company in The Analytic Hospitality Executive, Ch. 7 (page 215).

You are the Sales Director at a 1,000-room hotel in Denver, Colorado.

Write a 700- to 1,050-word sales and marketing plan to maximize profits for a three-day conference with 800 attendees.

Describe how the sales team works with other departments in the hotel to plan the event

Define the metrics that are important to the sales team

Define the metrics that are important to the marketing team

Develop a sales and marketing budget for the event that includes revenue streams and costs