SAINT MGT377 MODULE 4 Case Study 2 34386

Question

MGT 377 Case Study 2 Guidelines

Instructions:

Case studies require the ability to assess the presented situation and then synthesize this information to

make recommendations that minimize the risk for other organizations.

For your second case study, review Case 8, Camp Bowie Technologies, Inc. (pp. 469-472 of your

textbook) and then, after an introductory paragraph, provide a summary of the situation. In subsequent

paragraphs, address the following:

1. What characteristics of the market concerning cell phones and service providers make it unique

compared to purchasing any other item?

2. Can cell phones be categorized as commodities as Mary has stated in her memo? Discuss the

difference between commodities and non-commodities with Camp Bowie Technologies’

requirements for cell phones in mind.

3. How does purchasing equipment for business purposes differ from any other consumer

purchasing? How would these differences influence the process in which values are assigned to

competing offers which are being compared?

4. Has John clearly defined and evaluated Camp Bowie Technologies’ requirements for its cell

phones? Are the requirements properly represented in the value assessment method created by

John? Is the push-to-talk function worth receiving the highest weight?

5. Does the product research compiled by John include data that is relevant to his value

assessment method? What portions of the data are relevant and what are not?

Present the key learnings that came out of the situation and make recommendations to improve the

situation presented. Consider the Saint Leo core value of respect as you consider your decisions on the

best ways to address the situation. In your paper, you will need to show how excellence factored into your

decisions.

The paper should conclude with a summary paragraph that answers the question, “why should anyone

care” about this situation.

Although there are no limitations to the length of the paper required for the case study assignments, in

general, the paper should be at least two double-spaced pages. Be sure to follow all APA requirements.

Submit Case Study 2 to the Dropbox no later than Thursday 11:59 PM EST/EDT of Module 5.

For grading criteria, refer to the rubric on the next page.Rubric (100 points possible):

Element Criteria

Grade

F D C B A Score

Introduction

(5%)

Demonstrates grasp of

the issue; tells what will

be covered

0-2.9 3.0-3.4 3.5-3.9 4.0-4.4 4.5-5.0 ___/5

Analysis

(45%)

Shows coherent flow of

ideas and adequate

research; presentation

of the key issues and

concerns related to the

situation

0-26 27-31 32-35 36-40 41-45 ___/45

Recommendation

(20%)

Provides

recommendations for

improvement or risk

avoidance in future

situations

0-11 12-13 14-15 16-17 18-20 ___/20

Summary,

structure, and

organization

(30%)

Demonstrates logical

development of ideas;

demonstrates

appropriate order,

grammar, parallel

structures, punctuation,

spelling, APA formatting,

proper citation and

references;

appropriately integrates

Saint Leo core value of

respect

0-17 18-20 21-23 24-26 27-30 ___/30

Total Score: ______/100

Instructor Comments:

<pstyle="color: rgb(0,="" 0,="" 0);="" font-family:="" 'times="" new="" roman';="" font-size:="" medium;="" margin-left:="" 0px;="" margin-top:="" margin-bottom:="" background-color:="" rgb(255,="" 255,="" 255);"="" style="font-family: Verdana, arial, sans-serif; line-height: normal;">In this module, you will begin your second case study. Review Case 8, Camp Bowie Technologies, Inc., on pp. 469-472 of your textbook, and thenc to download the instructions and scoring rubric for this assignment.

<pstyle="color: rgb(0,="" 0,="" 0);="" font-family:="" 'times="" new="" roman';="" font-size:="" medium;="" margin-left:="" 0px;="" margin-top:="" margin-bottom:="" background-color:="" rgb(255,="" 255,="" 255);"="" style="font-family: Verdana, arial, sans-serif; line-height: normal;">

Submit Case Study 2 to the Dropbox