SafeRide, Inc_ Accept or reject the order

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SafeRide, Inc. produces air bag systems that it sells to North American automobile manufacturers. Although the company has a capacity of 300,000 units per year, it is currently producing at an annual rate of 180,000 units. SafeRide, Inc. has received an order from a German manufacturer to purchase 60,000 units at $9.00 each. Budgeted costs for 180,000 and 240,000 units are as follows:

 

180,000 Units

240,000 Units

Manufacturing costs

 

 

Direct materials

$ 450,000

$ 600,000

Direct labor

315,000

420,000

Factory overhead

1,215,000


1,260,000


Total

1,980,000

2,280,000

Selling and administrative

765,000


780,000


Total

$ 2,745,000


$ 3,060,000


 

 

 

Costs per unit

 

 

Manufacturing

$ 11.00

$ 9.50

Selling and administrative

4.25


3.25


Total

$ 15.25


$ 12.75



Sales to North American manufacturers are priced at $20 per unit, but the sales manager believes the company should aggressively seek the German business even if it results in a loss of $3.75 per unit. She believes obtaining this order would open up several new markets for the company's product. The general manager commented that the company cannot tighten its belt to absorb the $225,000 loss ($3.75 × 60,000) it would incur if the order is accepted. 

(a)   Calculate the net benefit (cost) of accepting the order from the German business. 

 

(b)   Calculate the net benefit (cost) of accepting the order from the German business, assuming the company is operating at full capacity. 

    • 13 years ago
    SafeRide, Inc_ Accept or reject the order
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