S BR 2

profileduvungan

 

Contagious: Why Things Catch On

Jonah Berger, Simon and Schuster, 2013 

 

 

Format:

           Three-page maximum (books), single space, business block, justified margins, 10-point font

           APA bibliographic citation of the work as your ‘title’

           Your name, course, section number and date at the upper right Content:

           Central theme – identify author’s main lesson/argument – what is the author(s) teaching us

           Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject

                    Main takeaways – so what and now what? How do we best apply the knowledge from this article/book? 

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