Rough Draft

XYZ has asked you to address the following in a "white paper" using the following outline structured demonstrated below.

Select 1 of the following industries and then choose 2 companies within the industry you selected.

                                            1. United States Steel industry  2. Home Movie Rental industry  3. Mass-merchandise retail industry 4. Fast food industry  5. United States passenger 6. Small package delivery.

      I. Introduction , II. Operational objective , III. The specific operational challenges of this industry should be 3 challenges, IV. Metrics of the industry in operational metrics list 5, V. How has each firm addressed these industry challenges? VI. Conclusions for this industry pair. VII. Applicability elsewhere.