Riverview Regional Medical Center: An HMA Facility

Case Study # 8

•  Construct a simple stakeholder map for Riverview Regional Medical Center.

  Discuss the target markets of existing programs and identify gaps in RRMC’s marketing strategy.

•  Develop a TOWS matrix for Riverview Regional Medical Center. What strategic alternatives are suggested by the matrix?

•  What new services or products could be developed with existing resources?

•  What services need to be strengthened and promoted to control out migration from the primary service area?

•  What should RRMC do to counter its image problem in the community because of its decision to close the Women’s Pavilion?

•  What can Mr. Hayes do to improve the relationship with the medical staff?

   

Guidelines

• Clearly define the problem to be solved or identify symptoms that suggest an underlying problem

• Who are the stakeholders in this situation and how are they involved or impacted by this problem?

• What alternatives should be considered in solving this problem? How did you arrive at these alternatives?

• What are the advantages and disadvantages of each alternative? Please quantify where possible.

• Indicate which alternative you would recommend and why.

• Indicate the potential risks if this recommendation turns out to be wrong.

• How do you expect that each of the stakeholders will react to your recommendation?

• Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience.

Requirement: APA

• Length:  4 or more pages

• References:  5 or more