Retail and Promotion Strategies
missmartin310Respond to the following questions:
1. Why is it necessary to develop a thorough, well-integrated retail strategy? What could happen if a retailer does not develop such a strategy?
2. Develop sales promotion for each of the following:
a. A nearby regional shopping center
b. A new restaurant
c. An off-price apparel retailer
Cite at least three credible sources other than the textbook. Your response should be 3-4 pages in length and APA format.
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