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Need a 200 words minimum response for each with reference by Thursday.

 

Text: Marketing Strategy, Ch. 2: Strategic Marketing Planning

 

#1

The Marketing Plan

 

#2

Marketing Plan Structure

 

#3

The purposes and significance of the marketing plan.

 

#4

Traditional versus market-oriented organizational structures.

 

#5

Watch the instructional video by clicking on the Lynda.com® link.

Type the title "Writing a Marketing Plan" in the Search Bar to find the video.

Watch the following tutorials from Section 3:

Understanding Different Formats for Marketing Plans

Consider the following as you watch:

How business and organizations must utilize a wide array of marketing strategies and tactics to active marketing goals and objectives

The importance of creating and consistently following a marketing plan.

 

https://www.lynda.com/Marketing-Business-Skills-tutorials/Welcome/186109/371148-4.html

 

#6

How do vision, mission, and goals differ? How do each of these relate to the development of a marketing strategy?

 

#7

Describe the concept of customer-focused planning. Why is this marketing approach important in today’s business climate? 

 

#8

The strategic plan process

 

 

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