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Element

Format: 

Is the formatting of the memo correct (heading, spacing, margins, font)?

Format: 

Is the formatting of the memo correct (use of highlighting techniques, tables/graphs/charts, effective white space)?

Substance: 

Does the memo incorporate thorough research and contain sufficient concrete details to be credible and easily understood?

Substance: 

Does the memo appear innovative and effectively present solution(s) that represent originality in thought?

Rhetorical strategies: 

Is the tone and vocabulary appropriate for the audience?

Rhetorical strategies: 

Has the writer made a good case for why this issue is important, and to whom?

Cohesion: 

Does each paragraph have only one main idea?  Does each sentence connect to the next?

Mechanics: 

Is the memo free of spelling, mechanical, usage, punctuation, and grammar errors?

Research: 

Is the research thorough, effectively used and presented, and accurately supports ideas?

Research: 

Is the sources list correctly formatted?  Do the sources appear credible?