Research Methods in Marketing _ DB Phase1

Describe a research study that used human subjects and was properly done from an ethical standpoint. The study should be in based in the marketing or business disciplines. Explain why it was done well based on what you have learned so far. The study MUST be from an article in AIU library’s full-text databases.

Please do not use attachments; answers should be pasted or typed directly to the discussion board.

Since you are engaging in research, be sure to cite the source(s) in APA format.

***** The Study is Attached on the bottom for you to reivew ***********