Research Methods in Marketing

Due in 5 hours 

Applying the Results

Results from a focus group should be analyzed so the information gleaned from the process can be used to make marketing decisions. If the findings are not used then the focus group was a waste of time and resources.

WEEK 4 MAIN DISCUSSION POST:

· Analyze the results in last week’s table of results. How can a marketer use the results from each step of the model to improve the purchase process and marketing communications?

Since you are engaging in research, be sure to cite the source(s) in APA format.

Possible POINTS

W3: Main Post: Table of Findings

10

W3 Main Post: List of Structured Questions Used in the Focus Group

5

W4 Main Post: Application to the Model

10

W4 Main Post: positioning opportunities for your brand

5

Week 3 Interactive Responses (2)

10

Week 4 Interactive Responses (2)

10

Grade for Unit 2 Discussion Board

50