Reseach Instruments

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Discuss the primary research instrument you will develop to determine how to differentiate your company’s product or service from the competition.

  • Based on your research, how do you believe the target audience perceives the product or service? Why?
  • Students should also start to sketch out the demographics and psychographics of the target market or population sample they will use to collect data. This will help them with developing the specific research survey in Week 3.
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    nyanya
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