RES351 - Business Research, Week 4

Week4:

Understanding Business Research Terms and Concepts: Part 1

Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design.

Summarize each of the research designs.

Write a 350- to 700-word paper in which you compare and contrast the two approaches:

• What are the strengths and weaknesses of each approach?
• How can they be used most effectively in a combined approach?
• Which method is more appropriate for research in your own business and functional area?

Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

Preparing to Conduct Business Research: Part 3

Build on the work you conducted in Preparing to Conduct Business Research: Parts 1-2.

Discuss whether your business problem could primarily be solved using a qualitative or quantitative research design and also discuss the benefits of using a both designs in your research.

Write a 700- to 1,050-word paper that addresses the following questions:

• Which design (qualitative or quantitative) will become the primary research design?
• How can you most effectively use the power of both designs?
• What are the drawbacks of just using one design to research the problem?

Discuss the insights each type of design will generate and the importance of having those insights to solve the business problem.

Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.