RES 351 Business Research Week 5 Assignment Understanding Business Research Terms and Concepts

Understanding Business Research Terms and Concepts: Part 2

Research at least one quantitative data collection instruments and sampling methods available to researchers using the text and additional resources from the University Library.

Identify one article in the University Library: either one in which the business problem is researched using a descriptive statistical method or another using an inferential method.

Summarize  the data collection instruments, sampling method, and the statistical method in the article you selected.

Write a 750- to 1,050-word paper in which you summarize the approache:

• What are the strengths and weaknesses of the sampling approach?
• What are the specific situations in which you would choose to use the instruments and designs?
• What are the strengths and weaknesses of the statistical approach?
• What method is most appropriate for research in your own business and functional area?

Format your paper consistent with APA guidelines.