Regarding the key building blocks of marketing, it is argued in the class that any exchange process consists of five...
Regarding the key building blocks of marketing, it is argued in the class that any exchange process consists of five core marketing concepts such as needs or wants, market, market offering, value and satisfaction, and exchange process. Assume that this argument is wrong. Suggest your list of core marketing concepts which fundamentally determine any exchange process in the business world, along with your concise and clear logic or justifications.
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