REFLECTIVE JOURNAL:

REFLECTIVE JOURNAL:
The objective of this assignment is to give you an opportunity to examine the connections between video material and the business marketing world.

During this term you will keep a marketing journal with eighteen (18) entries. In this journal you are to record Business to Business Marketing insights that you have as a result of participating in the class. All of the insights are to come from class (video) material.

An insight (for the purpose of this assignment) is defined as connecting two different ideas/concepts/actions together that you have never connected. You need to connect a topic or idea from the video material to another topic/idea from class, work life, or self.

Other Instructions:
• You will need two insights for each week there is class –Weeks 1-4 and 6 – 10, for a total of 18 insights
• For uniformity, use the Journal Form for documenting your insights
• When submitting your Journal, all your insights need to be included in one file
• Your name, term, and course should be at the bottom of every page of your assignment, along with a page number
• The file should be named as per the instructions below
• The paper should be typed
• Post the Journal to Blackboard before 11th Friday

Grading Rubric:
• Depth of the insight
• Elaboration of the insight, which demonstrates critical thinking that is clear, insightful, and relevant.
• Format and mechanics – 
o Format that enhances the reader’s understanding, 
o Proper grammar, punctuation, and conciseness
• Required number of entries
• Proper assignment format as per the syllabus and above directions. 
• Following directions for submitting assignment as per the syllabus and above directions.