Rebranding

ASSIGNMENT DUE DATE WEDNESDAY 1/25/17 @ 7:00 PM EST

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. RESEARCH THE CURRENT CONDITIONS of the company (such as GIRLFORCE) and industry.  This is a current and changing situation.

Address the importance of the following in your paper:

• Corporate mission and rebranding alignment with it
• Defining features of the product/service
• Current competitors
• How the company is differentiating itself from competition
• What is your substantiated opinion of the potential rebrand effectiveness?
• Discuss consumer trends that may impact this business or the industry and brand’s new image.

Paper Requirements:

Must be in APA style. Include a separate title and reference page, an introduction, subheadings, and a conclusion. The requirements for this assignment are 1 to 2 pages in length (not including title and reference pages), double-spaced, 12-point Times New Roman font, one-inch margins, and at least two discipline-appropriate citations.

ASSIGNMENT DUE DATE WEDNESDAY 1/25/17 @ 7:00 PM EST