reaserch paper

Assume you are a sports public relations professional initiating a campaign to address one of the following situations:

 •A college sports information director wants to tout a student-athlete for a high-profile honor.

 •A nonprofit service provider seeks to improve corporate donor renewal rates.

 •A sporting goods manufacturer seeks to enhance communication with employees.

Create a campaign to submit to your boss and/or the owners of the business for which you’re doing the campaign. This should be an actual campaign and not what you would do. You may make up an organization or athlete, or use an actual one. A campaign is not I will do primary research and then secondary research etc. You are to create an actual campaign; think of it as a pitch and you are trying to get the job to be the public relations person in charge of this campaign.