Real World Applications

·         Interpret the essentials and processes of new product development.

·         Compose ideas for test marketing, product introduction, and commercialization of new products to market.

·         Describe and understand the benefits of branding, brand attributes, and significance of brand equity.

·         Predict and understand the leveraging of brand as a sustainable competitive advantage.

·         Execute a working knowledge of designing and developing successful brands.

15 slide PowerPoint, 2–3 page Script

Presenting your Brand to a Client

Presenting to a company or client is a skill that marketing professionals need to master. Multimedia presentations are the norm today. The Unit 5 Discussion was geared toward consumers, while this presentation is a business to business opportunity.

Presentation Script

1.       Create a script to accompany the presentation. It should be persuasive and targeted to a business clientele.

This part of the Individual Project should at least 2-3 pages in length (single spaced).

PowerPoint Presentation

2.       Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, graphics). Optional content: Sound, videos, animation.

This part of the Individual Project should be at least 15 slides.

Two files will need to be uploaded.

1.      SCRIPT: Please submit your assignment as a Word document using the attached TEMPLATE. BELOW

2.       POWERPOINT Presentation

Helpful websites:

http://brandchannel.com/

http://www.dobney.com/Research/Brand_equity_research.htm

http://www.brandextension.org/definition.html