Reading Questions- FOR TOM MUTUNGA

1 page single space, half page for each question,

Rubrics:

Answers incorporates topic of reading into response, and adds personal reflection (knowledge gained from reading and applied or reflection on) 

*The teacher is looking for personal experience/examples related to the reading. Please provide lots of examples

QU #1.  What were the critical factors outlined in the article to marketing communication? Please list and explain.  Of these why is important for marketers to note the opinion of respondents concerning how value systems influence marketing communications? Define, illustrate and example. 

QU #2.  Discuss two of the emerging challenges that are revealed in this study? Why are these emerging challenges important.  Define, Illustrate, and Example.