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Krystald84Principles of Marketing – MKTG 205
Common Assessment Project
Select a global company of your choice in the service industry. Describe the main line of business of the company and name four countries in which the company operates. Explain, in details, implementation of the 4P’s marketing mix concept by the company and describe any differences observed in the implementation of this concept, from one country to another.
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The 4Ps are Product, Place, Price, and Promotion
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