Questions/Problems - Corporate Mission Statements and Strategic Plans


Navigate to the website of Johnson & Johnson ( and locate (1) the most recent annual report and (2) the company's Mission Statement which they call their Credo. The Credo may be located under Our Company and also be found by using their website's search feature. Annual reports are usually located in a section titled Investor Relations, Investor Information, etc.

In the beginning of the annual report, locate the Chairman's Letter to the shareholders. According to the CEO, how did the Credo help guide Johnson & Johnson's strategic goals and accomplishments for the year (use some specific examples)? What do you think of Johnson & Johnson's Credo? Write a 1-2 page paper in APA formatting addressing all of the questions.

    • 7 years ago
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