Questions :: Service Marketing

Word limit..300-350 words for each questions..

1.   Explain any four types of perceived risk a customer is taking when using a service like women’s only Gym, What can this company do to reduce this type of risk?

1.   (SERVICE RECOVERY STRATEGY)

- Discuss service recovery strategy when company can use when there is service failure. Give two examples of any two companies, which use to reduce service recovery strategy?

2.   What do you understand by term Yield management and what are the implication of this to a company like Singapore Airlines?

.Discuss the role of Supplementary services. Give two any examples of supplementary services used by the University in Australia.

7.   Discuss the role of three extended aspects of services marketing. Give two examples of companies using this.