questions

1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3

2. How do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Name some products in each category that you’ve recently purchased. Ch 3

3. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.