Question-AMU MKTG300 D003 Sum 13 Quiz 7

Question 1 of 10                                                                                                                               10.0/ 10.0 Points

Salespeople act on behalf of their companies by doing which of the following?

Question 2 of 10                                                                                                                               10.0/ 10.0 Points

Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers.

Question 3 of 10                                                                                                                               10.0/ 10.0 Points

The process of asking questions to identify a buyer’s problems and needs and then tailoring a sales pitch to satisfy those needs is called ________________.

Question 4 of 10                                                                                                                               10.0/ 10.0 Points

Which of the following are the most common ethical issues facing salespeople?

Question 5 of 10                                                                                                                               10.0/ 10.0 Points

____________ is the process of identifying and qualifying leads in order to grow new business

Question 6 of 10                                                                                                                               10.0/ 10.0 Points

_________ are salespeople who are not employees of the company. They set their own hours, determine their own activities, and for the most part, manage themselves.

Question 7 of 10                                                                                                                               10.0/ 10.0 Points

___________ is a catchall phrase for the online channels of communication that build communities

Question 8 of 10                                                                                                                               10.0/ 10.0 Points

Loyalty has two dimensions. One dimension of loyalty is customer loyalty, meaning that the customer buys the product regularly and does not respond to competitors’ offerings.

Question 9 of 10                                                                                                                               10.0/ 10.0 Points

Customer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectations

Question 10 of 10                                                                                                                            10.0/ 10.0 Points

The CAN-SPAM Act prohibits the use of e-mail, faxes, and other technology to randomly push a message to a potential consumer