Question

Must Download Assignment Link: 
http://www.filedropper.com/strategyinpracticeassignment2

****Length: 800 words or more****

Perform a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Netflix. Please compose your SWOT analysis in essay form.

REMEMBER: Simply  listing a  company's  strengths , weaknesses, opportunities,  and  threats  is  not  enough; the payoff  from  SWOT analysis comes  from  the conclusions  about  a  company’s  situation on  and  the implications  for  strategy  improvement  that  flow from  the 4  lists.

-Either following the SWOT analysis that you create, or embedded within it, please answer the following questions as thoroughly as possible. 
-Remember to fully develop your written responses; leave nothing to assumption in the mind of the reader.

1. What are Netflix’s core competencies? 
    How well do these competencies satisfy the four characteristics of VRIN? 
   (VRIN: Valuable, Rare, Inimitable, Non-substitutable…. The first two tests determine whether the resource or capability may contribute to a competitive advantage. The last two determine the degree to which competitive advantage potential can be sustained)

2. How does Netflix create competitive advantage?

3. Who are Netflix’s rivals? 
    How does Netflix measure up to its closest rival?  
    How do Netflix’s internal operations compare to those of this rival?

4. As a consumer, evaluate your personal Netflix, or Netflix-type experience. 
    What changes could Netflix make to better serve its current customers and to attract new customers?

5. What recommendations would you make to ensure that Netflix sustains growth and financial success in the years ahead