Question

Key Assignment Draft

Internet branding and marketing involves the activities that are related to interacting with customers and customer data collection. Customer relationship management (CRM) also includes determining what variables relate to customer satisfaction and how those variables will be measured. 

Write an Internet branding and marketing plan of 2–3 pages for the hypothetical or existing retail company's case study that includes the following:

•Market analysis summary

•Brand strategy

•Customer engagement plan

•Description of the various technologies that were used

•Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

•Description of performance metrics that were used and the importance of each 

Add this to the Internet branding and marketing plan section of your e-commerce business plan. 

Be sure to cite your sources using APA style.