Question

1. Multi channel marketing appears to be a sure way to increase your sales. There are risks if you do not create a total strategy however. The link below is to a blog post, which provides the ten biggest multi channel-marketing mistakes. Provide a real world example of where this has occurred.
http://scenttrail.blogspot.com/2011/04/biggest-multi-channel-marketing.html
2. The societal and technological shift in consumer purchasing and distribution has resulted in new roles for the marketing professional. Since technology and marketing go hand in hand, a new position called the Chief Marketing Technology Officer has emerged. This senior level management member overseas all technology related marketing activities.
What other positions will emerge as the business and marketing landscape change? How can we prepare for these changes?
3. An article from DMA.org states, “The number of channels available to marketers increased. Not only was there now recognition of the importance of building customer relationships and integrating communications, but new electronic media such as Web sites and e-mail also added channels.” (DMA.org, 2012)
There are channel strategies everywhere we look. After reviewing this article, please offer a brief review.
http://www.the-dma.org/whitepapers/MultiChannelMarketingFeb04.pdf
4.A basic distribution network consists of two parts. The physical locations (brick and mortar) that store, ship, or receive materials (factories, warehouses, retail outlets)
The methods used to get the products to the buyer. (land, sea, air, satellite, cable, Internet)
What are the complexity that has resulted from the numerous distribution channels that business have available to them today?  For example, individuals who are distributors of certain products are bound by distribution agreements, prohibiting them from selling the products on EBay. As EBay provides an opportunity for nationwide distribution, these distributors often violate these agreements. This becomes increasingly problematic, when the distributor sells the product at a reduced cost.
This is one example, of many, where manufacturers do not have the control over their products that is necessary to execute the overall marketing strategy.