Question 1: How does Ben Lawson’s Custom Fabricators, Inc., create value for Orleans?

Question 1: How does Ben Lawson’s Custom Fabricators, Inc., create value for Orleans?

Question 2 In the past, what has been Ben Lawson's competitive advantage in keeping the Orleans business?

Question 3 Have Orleans’s priorities changed?

Question 4. Should Ben change his business model?

Question 5: How should Ben position his company in the value chain?

Question 6 What should Ben do to ensure his company's future success?