Question 1: A brief overview of what the reading is about. Why is trust important?

Question 1: A brief overview of what the reading is about. Why is trust important? 

Question 2: What two topics were the most interesting to you and why? I'm more interested in the "why" than you simply describing what the reading says. 

Question 3: Summarize and integrate what you learned from this article with what you studied previously: Zunch_CRM.pdf. Preview the document. View in a new window with this reading and