QNT 351 Quantitative Analysis for Business Week 1 DQ

Level of Measurement

Develop five demographic questions to measure gender, age, years of experience, level of education, and ethnicity. Identify the level of measurement used.

Four Levels of Measurement Scenario

Data was collected by a large car manufacturer concerning a new prototype car, the Cielo. Thirty carefully selected respondents were shown the car and fully briefed about its capabilities. The data collected included age in years, gender, social status—ranging from 10, low status, to 30, high status measured by Likert scale; attitude toward the Cielo—ranging from 6, negative attitude, to 30, positive attitude measured by Likert Scale; and intention to purchase the Cielo—yes or no.

Use the previous scenario to identify the following:

• Whether the data is qualitative or quantitative
• The measurement level for each variable

Justify your answer with your understanding of four levels of measurement.

Develop 1 to 2 research questions that could be answered by the data.

Discuss how the findings might help with business decision making.

What is the importance of statistics in business decision making? Describe a business situation where statistics was used in making a decision.

What level of data is a telephone number? Explain. Why is it important to make a distinction between four levels of measurement?

What are the four data measurement scales? Explain with examples. Which level of measurement is lowest and why?