The purpose of this task is to encourage students to identify and prepare a written critique of arrange of features relating to an organisation’s social media presence and strategy.

Assignment 1

Task

ResearchReport

Purpose

Thepurposeof thistask is toencouragestudentstoidentifyandprepareawrittencritiqueof arrangeof features relatingto anorganisation’ssocialmediapresenceandstrategy.

LearningOutcomes

Thefollowinglearningoutcomesarereinforcedin thecompletionof thistask:K1,K2,K4,S1,A1andA2.

Requirements

Studentsarerequiredtopreparearesearchreportof approximately2500words.Studentsarerequiredto selectfrom alistof organisationsandprepareananalysisoftheorganisation’ssocialmediapresenceand

strategy.

Studentsshouldreportan analysisandevaluationof thefollowingaspectsinrelationtotheirselected organisation:

·     Socialmediapresence

·     Socialmediaaudience

·     Socialmediamarketing

·     ethics,privacyandsecurity

·     Socialmediatechnologies

Selectone(1)from thefollowinglist of organisations:

·     Zappos

·     GeneralElectric

·     Woolworths

·     SAP

·     Deloitte

·     CBA(CommonWealthBankof Australia)

·     Allianz(insurance)

·     MonashUniversity

Academic Presentation:

Reportsshouldbe presentedas abusinessstylereport,includingtitlepage,executivesummary,tableof contents,introduction,bodyencompassinganalysisanddiscussion,conclusion,andreferencesinaccordance with:

·      GeneralGuideto Referencing:http://federation.edu.au/ General-Guide-to-Referencing-2014.pdf

·     GeneralGuidetoWritingand StudySkills:

data/assets/pdf_file/0015/164121/FedUni-

http://federation.edu.au/ Skills.pdf

data/assets/pdf_file/0018/190044/2014-General-Guide-to-Writing-and-Study-