Public Relations and Promotions

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Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan.  Explain the following:

  • What is the importance of public relations to the Marketing Communications Plan?
  • What is the role of trade promotions in the Marketing Communications Plan?
  • Could a mis-step with public relations increase costs and lower profitability for your small business?  How?
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    Paula Hog
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