PSY 322 Consumer Psychology and Research

Week 1

Individual Assignment, Consumer Psychology and Marketing Communication Article

Discussion Question 1 and 2

Week 2

Individual Assignment, Marketing Communications Memo

Team Assignment, Consumer Traits and Behaviors Paper and Presentation References

Discussion Question 1 and 2

Week 3

Individual Assignment, Marketing Research and Promotional Message

Team Assignment, Consumer Traits and Behaviors Paper and Presentation Formal Outline

Discussion Question 1 and 2

Week 4

Individual Assignment, Environmental and Consumer Influences Analysis Paper

Discussion Question 1 and 2

Week 5

Individual Assignment, Consumer Behavior Case Study

Team Assignment, Consumer Traits and Behaviors Paper and Presentation

Discussion Question 1 and 2