promotion strategy
antonio78Your task is to develop a promotion strategy for the new iPad mini. For the product, respond to the following questions:
• What's the purpose of the promotion?
• What's your target market?
• What is the best way to reach that target market?
• What product features should you emphasize?
• How does your product differ from those of
competitors?
Then describe the elements that go into your promotion mix, and explain why you chose the promotional tools that you did.
11 years ago
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