Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers’ attitudes and behaviors.

Unit VI Research Paper
Promotion is one variable of the marketing mix. Sellers communicate

information about their products and services in order to influence

customers’ attitudes and behaviors.

Select one industry from the list below, and conduct research about

strategies that companies in the industry use to promote their products or

services. In your report, include communication channels the companies use.

What are their promotion objectives? How and why are the promotion

strategies of the companies effective or not effective? Compare and contrast

promotion strategies between a couple companies in the industry.

Please select one of the industries listed below, and search for information

about the promotion strategies of a couple companies in the industry.
•Soft drink
•Fast food
•Snack
•Hotel
•Restaurant chain
•Cell phone
•Computer tablet
•Banking
•Insurance
•Automobile
•Airline
•Entertainment
•Magazine
•Hair products
•Cosmetics
•Personal care products
•Dental care products
•Medicine
•Department store

The Research Paper you submit must meet the following requirements:
•Tell briefly about the industry and companies in the industry
•Be at least two pages in length.
•Use APA style for citing paraphrased and quoted material

Format your paper using APA style. Use your own words, and include

citations and references as needed to avoid plagiarism.