project part 2

Total Points Possible

100

Insufficient/Not Evident

Progressing

Competent

Exemplary

Earned Points

Discussed how the company would build more of an online presence

 (15 Max Point Value)

(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate

(6-10 pts.)

Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies

(11-13 pts.)

Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations.

(14-15 pts.)

Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations

Discuss how the business would benefit from adding a company-sponsored blog to their website (20 Max Point Value)

(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.

(6-11 pts.)

Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies

(12-15 pts.)

Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations

(16-20 pts.)

Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations

 Paper meets minimum 3 page length requirement. Included an APA formatted title page

(5 Max Point Value)

(0pts.)

Paper not submitted. No title page submitted.

(1-2pts.)

Paper is less than 1page long and/ or no APA title page provided.

(3-4pts.)

Paper is less than 3 pages long, but at least 2 and/or no APA title page provided.

(5 pts.)

Paper is a minimum of 3 pages long. APA formatted title page provided

Demonstrates effective usage of English grammar and mechanics. (5 Max Point Value)

(0pts.)

More than 10 errors in English grammar and mechanics observed.

(1-2pts.)

6-10 errors in English grammar and mechanics.

(3-4 pts.)

3-5 errors in English grammar and mechanics.

(5 pts.)

0-2 errors in English grammar and mechanics.

Transferrable Skills

Communication:Used proper tone in paper. Spoke from a “consultant” point of view. Kept in mind that audience was the Leadership Team for the online grocery store (5 Max Point Value)

(0pts.)

Did not use proper tone and did not structure paper according to proper audience.

(__1-2_pts.)

Used proper tone somewhat, but paper wasn’t fully structured properly with audience in mind.

(__3-4_pts.)

Used proper tone mostly. Paper mostly structured properly according to stated audience.

(_5_pts.)

Used proper tone. Paper structured properly according to stated audience.

Digital Fluency: Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing? (20 Max Point Value)

(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.

(6-11 pts.)

Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies

(12-15 pts.)

Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations

(16-20 pts.)

Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations

Digital Fluency: Recommendations for data that they should capture to help with their online conversions (sales) and why. (20 Max Point Value)

(0-5 pts.) Content was not included or incomplete, and/or extremely inaccurate.

(6-11 pts.)

Question is only partially addressed: Content shows a basic understanding of key ideas, yet includes some inaccuracies

(12-15 pts.)

Question is mostly addressed; Content meets criteria with minimal errors, is accurate and shows a clear understanding through appropriate examples and explanations

(16-20 pts.)

Question is fully and accurately addressed.Content meets or exceeds criteria, is accurate and shows an extraordinary understanding through rich examples and explanations

Information Literacy: Included a minimum of 2 credible sources for research, with 1 being an academic source, such as a book or an academic scholarly journal (5 Max Point Value).

(0pts.)

No sources were submitted

(1-2pts.)

Less than 2sources and/or sources are not credible. Missing 1scholarly sources

(3-4 pts.)

2 credible sources were submitted, but 1 was not a scholarly source

(5 pts.)

Included a minimum of 2 credible sources for research, with 1 being an academic source, such as a book or an academic scholarly journal

Information Literacy: Use APA documentation style to cite sources. (5 Max Point Value)

(0pts.)

No elements of APA formatting used.

(__1-2_pts.) Some elements of APA formatting used.

(__3-4_pts.)

Most elements of APA formatting used.

(_5_pts.)

All required elements of APA formatting are used.