Project of Drive throgh coffee shop

Hi

I DON'T NEED TO WRIT ABOUT THE WHOLD PROJCT, all what I need is two part which are:

1. Sales and Marketing plan like : marketing strategy , pricing strategy, sales and marketing goals, ect.

2. Executive summary.

here is example of how shold the work look like: https://1lanef2eadyl2oydis40a8y7-wpengine.netdna-ssl.com/wp-content/themes/pagelines-child/samples/Sample-Business-Plan-Symbiosis.pdf

Thanks